The Enrollment Director supports the Waldorf School in fulfilling its mission by promoting effective processes of recruitment, selection, and retention of children and families who can benefit from Waldorf Education. This position develops and implements effective outreach, recruitment and admissions processes toward the goal of full enrollment and communicates these processes to the school community. The Enrollment Director is responsible for ensuring consistent follow through and integrity in admissions procedures while transferring school aims and intentions into practical application and action. This position has no direct reports, however, works closely with the Registrar, the Receptionist, the Business Manager, the Director of Communication and Community Outreach, and the Development Director.
- Meet new families, receive and respond to calls and inquiries, provide packets and basic information, arrange and conduct campus tours.
- Encourage parents to learn more about Waldorf education and the Waldorf School through events, visits, publications, referring questions to appropriate venues.
- Understand the impact of school policies and procedures on the enrollment function, and communicate that impact to the Administrative Director and other appropriate school forums.
- Insure that the marketing plan developed by the Marketing and Outreach Committee is implemented and carried out in an effective manner.
- Provide reporting mechanisms to the Marketing and Outreach Committee to support effective analysis and response.
- Insure that systems are in place to track results of enrollment and outreach events, inquiry calls, interviews, etc., and have a familiarity with technological tools that will make the job most efficient.
- Develop enrollment projections, budgets and analyses as directed by the Administrative Director and to participate in the budgeting process in any other way as deemed appropriate.
- Represent the school to other schools and community organizations which can be involved in building enrollment for the Waldorf School (in conjunction with the Director of Development and the Director of Communication and Community Relations.)
- Ensure that faculty and other staff participate in and support the enrollment effort (e.g. schedule interviews, ensure that calls are returned, attend faculty meetings, work with business office and registrar on enrollment reports and tuition assistance.)
- Coordinate staff and volunteers for all enrollment and outreach events.
- Coordinate press releases, advertising, phone listings and mailings that directly pertain to enrollment efforts (including the scheduling of events and publicity.)
- Answer telephone inquiries, conduct school tours and be responsible for initial interactions with all potential students and their families.
Scope of Authority
- Screens prospective students and families for their readiness to benefit from Waldorf education.
- Initiates, develops, and submits to the Administrative Director the projected enrollment figures which begin the budget process.
- Advises faculty regarding enrolling new students into their classes
Knowledge, Skills and Abilities
- A commitment to and experience with Waldorf pedagogy and administration
- The ability to promote the school and its mission creatively and effectively, inspiring enthusiasm in prospective parents
- Exceptional interpersonal skills and organizational skills
- Proficiency in computer skills
- Ability to work with multiple interruptions.
Education and Relevant Work Experience
- Bachelor’s Degree, or equivalent experience in education, communications or related fields
- Experience working in a Waldorf school
- Experience working face to face and on the phone with the public
- Must be able to clearly communicate with others to understand them and to be understood.
- Must be able to read and compose documents so that their intent is easily understood.
- Must be able to effectively use a computer, telephone, and other office equipment to conduct business.
- Must be able to lift at least 15 pounds from the floor to four feet above the floor.
- Must be able to travel to meetings and conferences