Effective Practices : Development
1. Publicity and Public Relations
2. Community In-reach
3. Fundraising Events
4. Annual Appeal
Development is a term that has various associations and meanings among people. In one sense, development means “developing relationships” with the various communities in which our schools exist. Many see unlimited growth potential for our Waldorf Schools in this task. Rudolf Steiner said that the “free spiritual cultural life” would be supported through a “negotiation” with the economic world. Put simply, can our schools make a case that they will use the resources provided by the economic sectors of society responsibly and to benefit for society? Have we developed our relationships with our communities such that they trust us with their hard-earned donations of time, talent and money? Have we made a compelling message, in easily understood language, which describes our mission?
Mission-based fundraising and development work requires that we inspire others, that we appreciate their freedom to join us in that mission or not, and that we thank them either way. These are the effective practices in Development work.